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New figures from the Wine & Spirit Education Trust (WSET), the largest global provider of wines and spirits qualifications, show that demand for wine and spirit education in Canada is higher than ever.

+5% more Canadians took a WSET qualification in wines, spirits or sake over the last academic year, making a total of 5,527 candidates overall for the year. WSET reported a record 94,822 candidates globally in the academic year finishing 31 July 2018, an increase of +11% on last year.

While the popularity of wine education continues to soar, consumers’ penchant for spirits has boosted demand for spirits education. The increasing popularity of spirits has led more enthusiasts and professionals to seek deeper knowledge about what they, and their customers, are drinking. The WSET Level 2 Award in Spirits was the qualification that saw particularly significant growth globally, with candidate numbers up +55% versus last year.

WSET Chief Executive Ian Harris, says, “2017/18 has been another successful year for WSET as we continue to strengthen our offer to maintain our ‘best in class’ reputation. Global demand makes wine education the bread and butter of our business, but it is great to see such high growth in spirits qualifications as we prepare for the launch of the first WSET Level 3 Award in Spirits next year.”

 

Markets on the Move

Continued growth puts China top of the table with the highest total number of WSET candidates. The region brought in +9% more candidates over the last academic year, totalling 21,986 overall. The UK remained strong with a total of 19,460 candidates, matching last year, while USA saw the strongest growth of the top three markets with candidate numbers up +24% to 14,204. Canada remained strong in 4th place.

Top 10 WSET markets for the academic year 2017/18 (growth from previous year):

1. China* (+9%)

2. UK (+0%)

3. USA (+24%)

4. Canada (+5%)

5. Australia (+18%)

6. France (+17%)

7. UAE (+40%)

8. Switzerland (-1%)

9. Brazil (+75%)

10. Netherlands (+6%)

Availability of WSET courses is stronger than ever, with 110 new Approved Programme Providers (APPs) opening over the last year, and courses launching in new markets Gibraltar and Uruguay. There are now 33 WSET Diploma centres worldwide, following the recent additions of Bordeaux Wine Academy, Napa Valley Wine Academy and American Wine School. Overall, there are now over 800 APPs offering WSET qualifications to trade professionals and consumer enthusiasts in over 70 countries.

Looking Ahead

Over the next academic year, the education and awards teams will be carrying out the final stages of preparation ahead of the launch of WSET’s new and enhanced qualifications in August 2019, completing the separation of WSET’s qualifications into three distinct subject-matter streams: wine, spirits and sake. The first-of-its-kind Level 3 Award in Spirits will undergo an intensive pilot programme, whilst materials will be finalised for the Level 2 Award in Wines and the new flagship Diploma in Wines. Further details about these courses will be announced in Spring 2019.

The new academic year will also see the Level 1 Award in Wines and Level 1 Award in Spirits both become available through online study, in addition to the existing classroom course offering.

To learn more about WSET’s qualifications or to find a local Approved Programme Provider, visit WSETglobal.com.

*Includes mainland China, Hong Kong, Macau and Taiwan