Milan, 28 February 2019– Be inspired by big datafor new designs, bring the values of wellness & lifestyleinto your project and integrate it into new urban scenarios. Discover the new luxurytechnological solutionsfor hotels and the requirements of new generations.

These are the highly topical themes which will be covered at the Design Talksthis year's big new eventin the context of Smart Label, the Host Innovation Award: seven refresher seminars for architects, experts and industry professionals, guided by an innovative user-centred approach and with a focus on digital transformation. 

But this is not the only new way Fiera Milano and POLI.designwill be recognising innovation in the hospitality industry: at Host 2019 – at fieramilano from 18 to 22 October this year – they will also be awarding three categories of prizes: SMART labelfor products characterised by innovative content, Innovation SMART Labelfor products which change the directions of conventional trends, and Green SMART Labelfor products which stand out for their eco-sustainability. There will also be two types of special mention, for the applications of new materialsand for the introduction of digital connectivity in the service of the Internet of Things.

The international jury is composed of 5 members, including university professors, professionals and experts with enormous experience in design, hospitality and energy saving. The commission will assess the candidate products, services and projects in the light of the following criteria: efficient functions of products and services, efficacy of products and ease of use of services, and innovative usability, technologies and benefits for users. 

Over the last three editions, SMART Label, the Host Innovation Award,has awarded over 150 prizes and 20 special mentionsto leading actors in Italian and international hospitality. These include a domotic handlewith advanced, customisable functions, tables which revolutionise settingsin star rated kitchens, wall-mounted minibarswith the thinnest profiles in the world, hi-tech decanters which enhance the aroma of their contents, oxygen barrier capsuleswhich preserve the flavour and aroma of coffee - to mention just a few of the prize-winning intelligent solutions from previous years. Awarded companies include: Adventys, Bizerba, BIT, Capsul’in Pro, CEI Systems, DeManincor, Distform, Dolphin Fluidics, Gourmet Services, Halton, IDEA, Ilcar (Bugatti), Indel B, Küppersbusch Großküchentechnik, Print2Taste, Rieber, Sanitars, TFT14 and Vito.

With this new edition of SMART Label, the Host Innovation Award,and its other initiatives showcasing the most advanced innovations, Host 2019confirms its place as the event at which companies and professionals can discover the offerings that promise to change the world of hospitality. Over 40 editions, HostMilanohas forged a name for innovation in professional hospitality and, with these new initiatives, its recent editions have further reinforced its position as the trendsetting event for layout, design, formatsand technologies.

Candidatures for the awards are reserved for registered exhibitors at Host 2019, and may be submitted until 29 April 2019 on

For further information about SMART Label:

For the latest news about the event:, @HostMilano, #Host2019.