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TORONTO, ONTARIO, March 5, 2019Southern Glazer’s Wine & Spirits of Canada (“Southern Glazer’s”)—a division of Southern Glazer’s Wine & Spirits, the world's pre-eminent distributor of beverage alcohol—today announced the launch of a new wine division focused on growing the Company’s wine business across the Canadian market. The division includes a dedicated wine sales team, highly trained to sell and represent wine suppliers to on-premise and retail customer accounts.

“We have an enormous opportunity to grow the wine business with our extensive customer base in Canada,” said Doug Wieland, Executive Vice President and General Manager of Canada, for Southern Glazer’s. “Wine is an important part of our overall growth strategy in the market and we’ll continue to leverage our strength in this segment and make investments that bring even more focused attention to wine in Canada.”

“We have the most highly-trained salesforce in the industry,” commented Mel Dick, Senior Vice President of Southern Glazer’s Wine & Spirits and President of the Company’s Wine Division. “Our Wine Education team and the training we provide to our employees is second to none and allows us to better serve the needs of both our supplier partners and our customers.”  

Southern Glazer’s has made significant investments to position the Company as a leader in wine. Its industry-first Wine Education team works hand-in-hand with its selling divisions to bring highly-specialized resources supporting wine sales. The Company also has more certified wine experts than any other North American wine and spirits distributor. Its employees have successfully completed more than 8,000 wine, sake and spirits education programs, from introductory to master-level achievements.

“The new wine division is one of several new initiatives we’ll be launching to drive continued growth and long-term profitability in Canada,” added Scott Oppenheimer, President of Control States and Canada for Southern Glazer’s Wine & Spirits. “I’m excited to have this new dedicated wine team hit the streets and begin to serve our valued customers across our Canadian footprint.”