Smooth Commerce, a digital commerce and customer engagement solution provider, is pleased to announce the addition of Jason Allard to its investor group and business development team as an Enterprise Sales Executive.

Allard co-founded the pioneering Famoso Pizzeria in 2007 in Edmonton and, as COO, grew the chain across Canada. At Smooth Commerce, he will be guiding strategic direction and business development in Western Canada and the United States.

“With a wealth of experience in foodservice from the frontlines to the executive offices of a national chain, Jason’s insight and perspective will be indispensable as we grow the capabilities of our platform and expand our footprint across Canada and the U.S.,” said Brian Deck, Smooth Commerce CEO.

As COO of Famoso, Allard saw first-hand the introduction and evolution of technology that sought to allow foodservice operators to understand and serve their customers better. In Smooth Commerce, he sees the complete package of digital ordering, delivery, loyalty and engagement as an industry leading platform that provides operators with the tools they need to compete and adapt in an ever-evolving environment.

“Smooth Commerce’s integrated suite of services sets them apart from other solution providers,” said Allard. “We deliver the digital experience that customers increasingly demand and provide operators with data, insights and tools to drive sales and marketing campaigns, ultimately serving their customers better.”

“Having been responsible for selecting and implementing technology solutions at Famoso, the Smooth solution is the best I’ve seen,” added Allard. “I look forward to working with the team to bring this incredibly powerful platform to new customers and markets.”