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Nov. 9, 2020 (Toronto, ON)  Today, Canadian restaurant chain Quesada Burritos & Tacos today officially launches its Kindness Menu -- a long term national effort created to spread kindness and joy by making giving back and paying it forward as easy as ordering a burrito or scrolling through Instagram. 

The campaign starts with addressing the growing problem of food insecurity and a national call out to all Canadians to say something kind about someone. 

“We’re putting kindness on the menu at Quesada because when we pay it forward we feel good and that’s contagious. There’s so many studies that show kindness has a ripple effect - and we all need more of that right now,” said Steve Gill, Founder and Chief Executive Officer, Quesada Burritos & Tacos.

Quesada’s Kindness Menu is available at all 145 Quesada locations nationally across ON, BC, AB, MB, SK, NB and QC with a portion of sales from select menu items to support: Second Harvest Food Rescue, Canada’s largest food rescue charity from Nov.1-Dec.31; The Canadian Red Cross’ COVID-19 Global Appeal Fund, from Jan.1-Feb.28; and The David Suzuki Foundation from Mar.1-Apr. 30. Quesada will also leverage all of its platforms to educate and inspire its guests and fans to get involved.

Say Something Kind Campaign - @QuesadaBurritos is asking Canadians to take a moment to say something kind about someone. In turn, the person tagged could benefit from the little bit of joy a delicious, freshly made Mexican-inspired meal can bring. 

Sparking Kindness from the Inside Out  

Quesada’s employees and franchisees have long been committed to spreading kindness and goodwill in their communities. Ongoing efforts will continue with activities including donations to Second Harvest Food Rescue recipient agencies across the country leading up to World Kindness Day, and beyond. 

“At a time when kindness towards others is more important than ever, it’s awesome to see Quesada and its franchisees sparking conversations about showing kindness to others in ways big and small,” said Lori Nikkel, CEO of Second Harvest. “As an organization with both a hunger relief, and an environmental focus, it’s extra-special for us to see Quesada’s commitment extending to support both people and the planet.”