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Since March 2020, 10,000 restaurants have already closed across Canada, and almost 50 per cent expect to permanently close their establishment if conditions don’t improve. Restaurants Canada, the not-for-profit foodservice association representing over 30,000 members across Canada today launched their “Picture life without restaurants” Campaign calling on consumers across Canada to take action and support their local restaurant through dine-in (where available), takeout, delivery or by purchasing gift cards.

“The vast majority of Canadian consumers are concerned that restaurants in their community may not survive and feel that restaurants are an important part of their community,” said Todd Barclay, President and CEO of Restaurants Canada. “The holiday season is usually one of the busiest times of the year for restaurants. This year, with so many under lockdown, it will be devastating. We are asking consumers to take a stand and show their support for their local restaurants during this crucial time of the year.”

No other industry has been hit as hard as the restaurant industry during this pandemic. At the height of the crisis, an estimated 800,000 jobs were lost or had hours reduced to zero. Since then the industry has struggled to recover due to revolving restrictions across Canada, with 21% of the restaurant workforce not yet recovered. 

While Restaurants Canada continues to work with governments for needed support programs,  the objective of the multi-channel “Picture life without restaurants'' Campaign is to inform consumers that without their support, restaurants will continue to close. This will ultimately leave gaping holes in the economy and the lives of Canadians. Many communities across Canada are centered around local restaurants, cafes, and bakeries. 

“It really does take a village and together we can support the foodservice and hospitality industry – from restaurants and bars to farmers, to food and beverage brands – for all those times they supported us,” continues Barclay.

A pivotal piece of this Campaign is the television-ready public service announcement (PSA) set to be released in time for the holiday season. The PSA continues to emphasize the narrative that restaurants are crucial to our neighbourhoods and, by linking special moments that consumers have had in restaurants, will reinforce that a life without restaurants is an empty one.  

These pieces come together in the recently launched website SupportRestaurants.ca where consumers can pledge their support in the form of actions they will take to support their local restaurant. 

Restaurants across Canada can also download the “Restaurants Are Family” toolkit which provides a diverse and helpful set of options for every operator and the entire supply chain of the foodservice industry to participate in this action.

“The ability to mobilize our voice in local communities provides us with a great advantage and opportunity to get our collective message out,” says Barclay. “I’m asking for all consumers, operators, and staff to come together and help spread the word -- through a unified voice we can keep restaurants in the picture and encourage consumers to help restaurants in their greatest time of need."

 
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EDMONTON, AB, Dec. 14, 2020 /CNW/ - Canadian and Albertan distilled spirits manufacturers cheer Alberta Gaming, Liquor & Cannabis' (AGLC) decision to allow licensed on-premise bars and restaurants to offer their consumers spirits cocktails prepared on their premises for take-out or delivery Cocktails on-demand and virtual tastings delivered to your door.

"AGLC's decision to expand the liquor menu items available for take-out or delivery to include spirits cocktails made on the premises provides a critical economic lifeline for local neighbourhood bars and restaurants across Alberta – especially during the pandemic. It supports these local businesses to rehire or retain their bartenders, extends their unique in-dining experience to homes and provides Alberta consumers greater choice and convenience", said Mr. Jan Westcott, Spirits Canada President & CEO.

Spirits Canada is the only national organization representing the Canadian spirits industry. Its Member companies, including Calgary's Alberta Distillers Limited and Lethbridge's Heaven Hill Black Velvet Distilling Company, represent greater than 90% of annual spirits production in Alberta.

The benefits of adding prepared cocktails-to-go include:

  • Encouraging operators to retain or re-employ bartenders and mixologists;
  • Providing a critical economic lifeline to neighbourhood bars and restaurants by the addition of their highest margin product in most cases;
  • Permitting operators to extend their full in-site dining experience to home orders;
  • Unleashing bars and restaurants creativity to provide ideal drinks pairings for their individual meal orders;
  • Further reducing the number of shopping trips by allowing the consolidation of food and alcohol purchases by patrons;
  • Allowing consumers greater choice and access to their favourite adult beverages;
  • Providing a more economic price point for consumers by offering a single-drink instead of a full bottle; and
  • Indirectly supporting retail liquor stores through additional sales to licensed on-premise venues.

"The AGLC Board of Directors and staff have really stepped-up with smart and targeted policy support to help as many local neighbourhood bars and restaurants survive the current economic challenges while ensuring a safe and responsible beverage alcohol market", added Westcott.  

Since the start of the COVID-19 pandemic, Spirits Canada has been in regular contact with federal, provincial and municipal liquor regulators and tax authorities to explore ways to support the hard-hit Canadian hospitality and tourism sector.

 
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TORONTO, December 2, 2020 –Canada’s hospitality industry is struggling.

Economic lock downs and restrictions because of the COVID-19 pandemic have devastated bars and restaurants across the country. Some are still operating but on reduced guest capacity, or offer only take-out or delivery. Others have had to shut their doors — for some it’s a temporary measure, for others it is for good.

Corby Spirit and Wine works with the bartenders and servers from these establishments every day. To help out during this trying time, Corby has publishedA Toast from Coast to Coast, a beautiful coffee-table book featuring 100 cocktail recipes and stories plucked from bars and restaurants across Canada.

“So many great restaurants and bars have been forced to shut down, or at least dramatically scale back their business, during the pandemic, resulting in the layoff of thousands of bartenders and hospitality staff,” says Danielle Yoon, a portfolio consultant with Corby Spirit and Wine. “Service staff are important partners, representing Corby’s brands and doing amazing things with them in a cocktail shaker for their guests. This book curates some of their fan-favourites and the most unique taste experiences they have created.”

The hand-illustrated, hardcover book is more than a time capsule of contemporary Canadian cocktail culture — it is also a lifeline for the country’s bartenders and hospitality staff. Fully 100 per cent of the proceeds of each book sale — every single penny — goes directly to the Bartenders Benevolent Fund and the Canadian Professional Bartenders Association.

“This book will go a long way towards showcasing the talent within the Canadian hospitality community, and sends the message that we are a community that supports one another in a time of need,” says Jon Gray, co-founder of the Bartenders Benevolent Fund. “We are so grateful to the team at Corby Spirit and Wine for supporting our Emergency Relief Fund efforts, which provides financial aid to struggling hospitality professionals across the county, and for helping to share this initiative so that those who need it most know it’s there.”

Over the course of the COVID-19 pandemic, it has been estimated that about two-thirds of the foodservice sector in Canada suffered a layoff or job loss. Organizations like the Bartenders Benevolent Fund and the Canadian Professional Bartenders Association offer emergency assistance to front-of-house hospitality staff who have fallen into serious financial hardship.

“The executive board of the CPBA is excited and grateful to be working with Corby Spirit and Wine and the Bartender Benevolent Fund on theA Toast from Coast to Coastproject,” says Trevor Kallies, President of the Canadian Professional Bartenders Association. “Not only will the funds raised go directly into the hands of hospitality workers in need, but it also shines a light on an industry that is resilient, passionate and determined. As restaurants and bars struggle to see what's next over these winter months, a project like this will go a long way.”

A Toast from Coast to Coastgoes on sale December 4th. It can be purchased online for $40 attoastfromcoasttocoast.ca.

“We’re hoping the industry will soon be back to mixing our favourite drinks behind a bar, but until then this is a great alternative,” says Danielle. “This book offers a reprieve from the everyday while you stay at home, offering great recipes from favourite haunts for you to craft in your own home, with some awesome stories to share while you sip.”

 
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November 26, 2020 (Vancouver, BC) – At the BC Hospitality Foundation (BCHF), we believe that “it’s better to give than to receive” – and we hope you feel the same way. From December 1st to 25th, 2020, we’ll be giving away daily a $25 restaurant gift certificate. 

But it comes with a catch: to win, you have to:

  • be prepared to give the certificate away to a deserving person of your choice
  • follow the BC Hospitality Foundation on Instagram

We are giving away 25 gift cards to 25 deserving people!

All you need to do is any ONE of the following:

  • Create a post on Instagram noting what you are thankful for. Tag @BCHospitality and #BCHFpayitforward

Sign up for our newsletter

Then enter the contest by going to #BCHFpayitforward and completing a nomination form. If your name is drawn, we’ll contact you to arrange delivery of the gift certificate. This is a great way to show your appreciation for a coworker or medical practitioner, or to pleasantly surprise a friend or family member who could use a boost during the holiday season. Good luck and thanks for your support!

The BCHF is grateful for the tremendous support we’ve received over the course of 2020, and we’re thrilled to be able to spread some festive cheer with this year-end giveaway. Thanks to Gray Monk Estate Winery, Red Rooster Winery, and Sandhill Wines for their amazing generosity!

 
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TORONTO, ON (November 2020) — The holidays evoke a spirit of giving in all of us, and with 2020 being an unprecedented year for many, it’s especially important to face the season with generosity and give back to those who need it most.

This is why Paramount Fine Foods has launched its Holiday Campaign across Canada, providing guests with endless menu options for holiday celebrations, paired with a meal donation to a family in need. Paramount’s partners, Coke Canada Bottling and Sysco Canada, are also generously sponsoring the campaign.

“We knew we wanted to give back to our communities this holiday season,” says Mohamad Fakih, founder and CEO of the Paramount Fine Foods chain of restaurants. “We’ve created our Holiday Campaign to provide our guests with a variety of menu options for the whole family to enjoy, while also giving back to families in need.”

The Paramount Fine Foods Holiday Campaign will be launching in all of their restaurant brands across Canada, with several festive meal options available featuring items from Krispo Chicken, MAS.E.MO Pizza and the Paramount menu. The cuisine choices include Italian, Middle Eastern and southern-style options – incorporating Paramount brands in each bundle suggestion.  

One of Paramount’s meal suggestions includes: Arancini, Truffle Mushroom Mashrooha, Mac and Cheese, Caesar Salad and Laila’s Cheesecake. Another southern-style recommendation consists of a Bucket of Krispo Chicken, Fattoush Salad, Waffle Fries, Coleslaw and Deep-Fried Mars Bars.

The Holiday Campaign will take place at Paramount Fine Food locations from November 28 to December 26. Paramount will automatically donate a meal with every $50 order, and guests will also be given the opportunity to add a $5 donation when they place an order online.

“Together, we can spread joy and generosity this holiday season,” says Mr. Fakih. “Our wish is that all Canadians in need have a warm meal this Christmas.”

For more information about Paramount Fine Foods please visit https://www.paramountfinefoods.com/

 

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