March 27, 2024 – Montreal, QC – Rise and shine! Pür & Simple, Canada’s fastest growing premium casual breakfast & lunch restaurant chain is expanding its mission to redefine culinary innovation with a brand-new breakfast and lunch lineup. Leading the way with the latest chef-driven culinary trends, the rapidly expanding Canadian restaurant chain unveils an exciting new menu bursting with innovative ingredients like kimchi, pesto, coconut, and lavender.
“Our journey at Pür & Simple began in 2018 with a desire to expand breakfast frontiers,” said Ritou Maloni, Pür & Simple’s Co-Founder, President and COO. “We set out to elevate the breakfast and brunch experience, and since 2018 we've introduced hundreds of thousands of Canadians to our fresh approach to breakfast and lunch dining. By introducing bold and fresh flavours we intrigue our guests to try something new and step out of their comfort zone. Add to that, our innovative drink offerings – including cocktails, mocktails and smoothies - and you have a unique and memorable experience.”
A Korean take on classic eggs benny with Pür & Simple's new Kickin Kimchi Benedict
The new menu which officially launched at over 40 Pür & Simple locations across Canada on March 26th includes these unexpected twists on classic recipes:
- A Korean take on classic eggs benny with a new Kickin Kimchi Benedict, as well as a new Korean Sunrise Skillet
- A flavour-packed Pesto Philly Steak Skillet for those really hungry mornings.
- Culinary artistry with Riri’s Coconut Crunch French Toast that’s as beautiful as it is delicious!
- A Pür & Simple version of the Smash Burger with an irresistible blend of savoury flavours and juicy goodness.
- On-trend drink flavours like the new Lemon Lavender Fizz Mocktail and Tropical Bliss Smoothie.
- Healthy options including a Power Bowl, Vegan Toast, and Egg White Omelette.
Culinary artistry at Pür & Simple with Riri’s Coconut Crunch French Toast
“We explore emerging flavour and ingredient trends on a global scale, infusing them into beloved comfort foods,” said Derek Lawrence, Director of Culinary, Pür & Simple. “We want to elevate our guests’ experience and keep them hungry for more.”
Pür & Simple prides itself on creating a welcoming atmosphere for all Canadians. The company’s mission is to treat guests to a brilliant dining experience, with stellar hospitality served in a friendly and modern setting. No matter what the order, the ingredients are fresh and honest. Look out for limited time offers (LTOs) that also create excitement and interest. All Pür & Simple locations are open from 7am to 3pm daily.