TORONTO, ON - , the proudly Canadian brand known for its great-tasting Caesars, The Extreme Bean, and a full line of premium pickled products, is thrilled to announce its new sponsorship as the Official Caesar Partner of the Toronto Maple Leafs. The team at Matt & Steve’s is thrilled to partner with one of the most iconic names in sports, describing the collaboration as an honour and a proud milestone for the brand. The partnership unites two cherished Canadian traditions: hockey and Caesars.
“Hockey and Caesars go hand in hand in Canadian culture, and this partnership is the perfect way to celebrate our shared passion for bringing people together, having fun, and creating unforgettable moments," said Matt Larochelle, Co-Founder and CEO of Matt & Steve’s.
Through this partnership, fans can now enjoy Matt & Steve’s Caesars at concourse bars and suites throughout Scotiabank Arena, BMO Field, and Coca-Cola Coliseum. The partnership also features exclusive fan activations, retail promotions, and in-game giveaways, creating memorable experiences for fans.
“As we strive to continuously elevate the fan experience in all facets of game day, we are thrilled to welcome Matt & Steve’s to the Toronto Maple Leafs family,” said Anton Wimmer, Vice President, Global Partnerships at MLSE. “From fan engagement to retail promotions and beyond, we’re giving fans a uniquely Canadian way to cheer on their team, together.”
Matt & Steve’s Caesars are now available at all participating MLSE venues. To learn more about Matt & Steve’s products, visit .