TORONTO, Oct. 30, 2025 /CNW/ - At Mary Brown's Chicken, community has always come first. From coast to coast, the brand has been dedicated to giving back through charitable initiatives, local sponsorships, and regional activations that bring people together. With a long-standing belief that food tastes better when it's shared, Mary Brown's Chicken continues to strengthen its role at the heart of Canadian communities – and Canada's favourite game is a big part of that story.
Mary Brown's Chicken, Canada's fastest-growing chicken quick-service restaurant brand, is proud to announce an expansive partnership with the Ontario Hockey League (OHL), the Western Hockey League (WHL), and the Newfoundland Regiment team of the Quebec Major Junior Hockey League (QMJHL). These agreements mark an exciting new chapter for Mary Brown's Chicken as the brand deepens its connection to Canadian hockey communities nationwide.
With exclusive sponsorship rights in the QSR Chicken & Wings category, the brand will connect with fans through in-arena activations, special fan experiences, and ongoing community engagement initiatives in markets across Ontario, Western Canada, and Newfoundland.
"Hockey is at the heart of so many Canadian communities," says Kala Patel, Vice President, Marketing, MBI Brands. "At Mary Brown's Chicken, we share that same community-first spirit. These partnerships are an opportunity to support local teams, engage with fans, and strengthen our ties within the communities beyond the game."
"Hockey is more than a game -- it's part of our Canadian identity, just like Mary Brown's Chicken. The Ontario Hockey League is proud to partner with Mary Brown's Chicken," added Matt Gergely, Director of Business Operations for the Ontario Hockey League. "This partnership is about celebrating community, tradition, and the pure joy of the game -- from the first puck drop to the last bite."
Yvonne Bergmann, Vice-President, Commercial Strategy & Brand for the Western Hockey League says, "big cheers to Mary Brown's Chicken! We are excited to welcome Mary Brown's Chicken to the Western Hockey League. The WHL is looking forward to Mary Brown's Chicken proudly backing our teams in their western markets and giving fans more to celebrate with the Mary Brown's Chicken Goalie of the Week."
Through these partnerships, Mary Brown's Chicken will be active in dozens of Canadian markets, including cities represented by 11 WHL teams, 17 OHL teams, and in St. John's, Newfoundland and Labrador, through the Newfoundland Regiment.
To learn more about Mary Brown's ongoing commitment to giving back, visit the brand's page.