TORONTO, Oct. 27, 2026 /CNW/ -- Pür & Simple, The Better Breakfast Brand, is celebrating its 10th anniversary with the opening of its 75th restaurant and first downtown Toronto location at 110 Harbour Street.

Founded in Laval, Quebec, in 2016, Pür & Simple set out to reinvent the traditional breakfast experience. Today, the Canadian-born brand is expanding across Canada and the United States, bringing creative dishes, quality ingredients and its promise of better food, better service and better vibes to more communities.

What started as a vision to move breakfast beyond the greasy spoon has become a brand built around the guest experience, from what arrives at the table to how guests feel when they walk through the door.

Located near Toronto's waterfront, the new restaurant brings Pür & Simple's vibrant breakfast and brunch experience to residents, professionals and visitors in the heart of the city. Guests can expect the brand's signature creative breakfast dishes, welcoming atmosphere and genuine hospitality.

"Ten years ago, we opened our first restaurant with a dream of making breakfast something people would get excited about," said Ritou Maloni, Co-Founder, President and COO of Pür & Simple. "To reach 75 restaurants and open our first downtown Toronto location is something I'm incredibly proud of. But this milestone is really about the people who got us here: our Franchise Partners, our teams and the guests who believed in us. As we grow, our commitment to great food, genuine hospitality and making every guest feel special will never change."

The opening marks another step in Pür & Simple's growth while reinforcing its commitment to welcoming spaces, memorable guest experiences and connections with the communities it serves.

The new Pür & Simple restaurant is located at 110 Harbour Street, Unit 106, Toronto, Ontario, and is now open to guests.

For more information, visit www.pursimple.com

TORONTO, Oct. 27, 2026 /CNW/ -- Global restaurant brand Jollibee is entering the final and most exciting chapter of its 10-week 10th-anniversary countdown across Canada. Having celebrated a decade of spreading joy, community giving with Make-A-Wish® Canada, and weekly surprise rewards, Jollibee is concluding the milestone celebration with its biggest drops yet: a Canada-exclusive merchandise collection, mouth-watering menu offers, and festive holiday store lighting events from coast to coast.

Since opening its first Canadian location in Winnipeg in December 2016, Jollibee has grown from a single storefront into a beloved community staple across the country. As a heartfelt thank-you to the millions of fans who have embraced the brand over the last decade, this final drop delivers Jollibee's most memorable anniversary moments yet:

The Final Countdown: Drops 4 through 1

• Drop 4: Spend $30 get $10 with any Honey Garlic Fried Chicken Purchase (10/26 - 11/8) – Jollibee Rewards members can level up their point balances with an exclusive, limited-time points multiplier on their favorite menu pairings. [Spend $30 and get $10 off with any Honey Garlic purchase. Add any Honey Garlic item to your order and meet the $30 minimum to qualify. Exclusive to Canada Jollibee Rewards members]
• DROP 3: Exclusive 10th Anniversary Canadian Merch Collection (Launches Nov. 2) – Designed exclusively for Canadian fans, Jollibee is debuting a limited-edition apparel collection on the Jolly Merch Shop commemorating 10 years in Canada. Shipping directly within Canada, giving local shoppers faster delivery, lower shipping rates, and zero import duties, the celebratory capsule features exclusive anniversary designs across everyday essentials. The drop also gives fans early online access to the season's must-have accessory: an iconic Jollibee mascot bag charm, with an ultra-limited run available online.
• DROP 2: National Fried Chicken Sandwich Day Celebration (Nov. 9) – In celebration of National Fried Chicken Sandwich Day, Jollibee is treating Jollibee Rewards members to an exclusive Buy-One-Get-One (BOGO) Chicken Sandwich offer. On November 9 only, existing members will find the deal automatically loaded into their accounts, while new members who sign up that day will unlock it instantly. The one-day-only offer applies to both Original and Spicy Chicken Sandwiches, redeemable in-store and through the Jollibee Canada App nationwide.
• DROP 1: 10 for $35 Bucket Deal (Nov. 23-27) – To continue the celebration guests can grab a 10-piece Jolly Crispy Chicken Bucket for only $35 from November 16–22. Whether you're dining in, pulling through the drive-thru, or ordering ahead on the Jollibee App or website, gather your crew and celebrate 10 years of crispy, juicy joy with us!

Holiday Store Transformations & Festive Lightings Across Canada

To kick off the holiday season and mark a decade of joy, Jollibee is transforming four flagship restaurants across Canada with dazzling holiday light installations from November 20, 2026, through January 8, 2027:

• Ontario: Jollibee Scarborough – 15 William Kitchen Rd, Scarborough, ON M1P 5B7
• Manitoba: Jollibee Ellice – 1406 Ellice Ave, Winnipeg, MB R3G 3M1
• Alberta: Jollibee West Edmonton – 17136 90th Ave NW, Edmonton, AB T5T 4C8
• British Columbia: Jollibee Granville – 833 Granville St, Vancouver, BC V6Z 1K7

To mark the milestone, Jollibee will host a ceremonial check presentation for Make-A-Wish® Canada during an exclusive lighting event at its Scarborough location on the evening of Friday, November 20, celebrating the nationwide impact of the 'Buckets of Wishes' campaign.

Coast to coast, guests can join the celebration that same evening as landmark locations including Winnipeg's original Ellice store, West Edmonton, and Vancouver's Granville location host public holiday countdowns featuring live Christmas caroling, official store lightings, and commemorative anniversary giveaways for the first 100 customers.

"Reaching 10 years in Canada is a monumental milestone, and this final stretch of our countdown reflects our overwhelming gratitude to the guests who have made Jollibee part of their family traditions," said Beth Dela Cruz, President, Jollibee North America. "From transforming our restaurants with festive holiday lights to unveiling our Canada-exclusive merch capsule, this grand finale is all about celebrating community. Presenting our donation to Make-A-Wish® Canada during the lighting ceremony is the ultimate expression of our mission to spread joy, bringing warm holiday spirit and hope to families across the country."

Spreading Holiday Joy at the Toronto Santa Claus Parade

Taking the anniversary festivities into the streets of Toronto, Jollibee will join the beloved Original Santa Claus Parade on Sunday, November 22.

Families along the parade route can look out for a festive holiday float starring the iconic Jollibee mascot. Fans can also visit two on-ground activation booths at Christie Pits Park and Sankofa Square, where attendees can enjoy popular menu samplings alongside special loyalty giveaways, prizes, and exclusive coupons.

A Decade of Growth and a Bright Future

Jollibee's 10th anniversary comes at a time of record momentum for the brand in Canada. Building upon its strong foundation of 28 corporate-owned locations across five provinces, Jollibee is accelerating its nationwide expansion over the next five years through its growing franchising program--bringing signature favorites like Jolly Crispy Chicken, Chicken Sandwiches, and Peach Mango Pie to dozens of new Canadian neighborhoods.

This momentum mirrors Jollibee's rising global recognition, having recently been named to the 2026 TIME100 Most Influential Companies list and ranked among the Top 10 Industry Leaders in Food & Drink by TIME Magazine.

To shop the 10th Anniversary Merch Collection starting November 2, claim upcoming digital drops, and earn loyalty points, download the Jollibee Canada App and sign up for Jollibee Rewards. To learn more about Jollibee's 10th anniversary celebration, visit ca.jollibeefoods.com/canada10th

Toronto, October 27, 2026 – Despite stronger-than-expected sales growth, Canada's restaurant industry continues to face significant financial pressures, with 67% of restaurants reporting lower profitability compared to a year ago and 44% expressing pessimism about 2027, according to Restaurants Canada's latest Quarterly report.

“Stronger sales don't necessarily mean healthier restaurants,” said Chris Elliott, Chief Economist and Vice-President of Research at Restaurants Canada. “While industry sales have exceeded expectations, rising food and labour costs, softer guest traffic and limited room to increase menu prices are putting significant pressure on restaurant profitability. That disconnect is shaping operators' expectations for 2027.”

Commercial foodservice sales are projected to grow by 5.1% in 2026. However, two-thirds (67%) of operators reported lower profitability compared with a year ago and 44% reported fewer guests.

Looking ahead, nearly half (44%) of restaurant operators say they are pessimistic about 2027, compared to 30% who are optimistic. Nearly four in 10 (38%) expect profitability to decline next year, while just 21% anticipate an improvement. Employment expectations are also restrained, with 29% of operators expecting to employ fewer workers and only 9% anticipating an increase.

“Restaurants are being squeezed between rising operating costs and consumers who simply can't afford higher prices,” said Kelly Higginson, President and CEO of Restaurants Canada. “When restaurants can no longer make the economics work, Canada loses far more than places to eat—Canadians lose jobs, farmers and food producers lose customers, and communities across the country lose essential economic activity that keeps them vibrant.”

Restaurants are the fourth largest private sector employer in Canada, with 1.2 million workers, and serve 24 million customer visits every day. Financial pressures on restaurants have implications for employment, local economies and the broader Canadian food supply chain.

Restaurants Canada will continue working with the federal and provincial governments to identify policy and regulatory measures that will reduce operating costs, strengthen restaurant competitiveness and restore business confidence. The federal government’s recent Productivity Mega Deduction is an example of positive steps that governments can take to help restaurant businesses thrive and grow, supporting jobs and communities across the country.

“Canada needs a strong, competitive restaurant industry. That means giving operators the confidence to invest in their businesses, support their employees and serve their communities,” added Higginson. “We’ll be looking at next week’s federal budget for concrete measures that improve affordability and restore business confidence, including steps toward a comprehensive review of Canada’s tax system to reduce the burden on businesses and support long-term growth.”

Built on the kitchen tradition of “family meal,” the platform lets Calgary food businesses offer end-of-day surplus to the organizations that feed people, at no cost to either side

CALGARY, AB, October 22, 2026 – Fin-Free C. Corp. today launched Mise: Family Meals, a free online platform that connects Calgary restaurants, bakeries and grocers that have end-of-day surplus with the food banks, shelters and meal programs that can use it.

The launch comes as demand for food support reaches new highs. Food Banks Canada’s HungerCount 2026 report, released October 21, recorded more than 2.35 million food bank visits in March 2026, up 8.7 per cent from a year earlier. In Alberta, nearly 10 per cent more people accessed food banks in March 2026 than a year earlier.

“In most kitchens I’ve worked in, and most kitchens anywhere, there’s a ritual called ‘family meal.’ Someone cooks for the team before the doors open, using leftovers that were destined for the trash,” said Sean Burton, founder of Mise Kitchen and a Red Seal chef. “Mise:

Family Meals carries that idea past the kitchen door.”

How it works

When a kitchen has surplus it can’t use, at close or any time during the day, it lists what’s available on Mise: Family Meals with how it has been stored and a pickup window. A nearby food bank, shelter or meal program claims what it can use, and the two arrange the pickup directly with each other. Organizations can also post what they need, so kitchens can see where their surplus will help most.

Partners are asked to weigh every drop-off, and the platform publishes the running total of weighed food rescued, so the impact is measured rather than estimated. Mise Kitchen does not buy, sell, store or transport food; it helps donors and receivers find each other, agree on pickups and record what was rescued. The platform is available in English and French.

Availability

Mise: Family Meals is free for both food businesses and community organizations. Calgary restaurants, bakeries, grocers, food banks, shelters and meal programs can create an account today at misefamilymeals.ca.