Print

 

VAUGHAN, ON, July 8, 2024 /CNW/ - As we hit mid summer, Kelseys Original Roadhouse is encouraging Canadians to make the most of road trip season in their new "That Kelseys Roadtrip Feeling" integrated campaign.

Launching with television and high-impact OOH this week, the new campaign developed by Lifelong Crush aims to connect the exhilarating feeling you get on a roadtrip with good friends, crisp drinks, savory food, fond memories - and the wind in your hair.

"At Kelseys, we aim to give guests a feeling that the Roadhouse is a welcoming place for everyone, where you can come in and enjoy the ride," says Shannon Lawler, Chief Operating Officer for Kelseys Original Roadhouse.

"We wanted to lean into that relaxed roadtrip feeling and apply it to the everyday" adds Dina Ricco, Sr. Brand Manager.         

The spot includes key elements including the voice of TSN's Rod Smith, the longstanding voice of the brand, and the classic retro-funk song, "Real Good Feeling" by Bobby Byrd as the soundtrack for the summer, reflecting the nostalgic roots and relaxed vibe of Kelseys Original Roadhouse.

"Enjoying that sense of everyday adventure is important for people, and we wanted to capture how this spirit thrives at Kelseys" said Christina Yu, Partner, and Chief Creative Officer at Lifelong Crush.

Further campaign support will be rolling out in other media, including fun out-of-home activations on classic road-tripping routes that mirror the video concept showcasing the wind-blown-hair and campaign tagline "that Kelseys Roadtrip Feeling".

By leveraging their in-house editorial expertise and strong collaborations with trusted production partners, Merchant, and Divisn Post, Lifelong Crush was able to shoot multiple spots in a single day, effectively bundling budgets and resources to provide exceptional value.

 
Print

 

TORONTO, July 8, 2024 /CNW/ - A&W Canada is partnering with Canada's largest brewer, Labatt Breweries of Canada, to pilot serving a non-alcoholic beer in its Ontario restaurants. This collaboration makes A&W the largest Canadian quick-service restaurant that will offer beverages in the non-alcoholic beer category to its guests, highlighting the growing trend and popularity of this category and catering to the increasing demographic of sober-curious consumers.

The pilot will take place at participating A&W restaurants in Ontario, allowing Ontarians the opportunity to enjoy the taste of a cold, refreshing beer without the alcohol with one of their favourite A&W burgers. A&W will add Labatt's Budweiser Zero to their menus at Ontario locations for a limited time, offering a zero-alcohol and 50-calorie per can (355mL) version of the popular classic Budweiser.

This pilot program by Labatt and A&W, both official partners of the Toronto Blue Jays, will run for a limited time at participating Ontario restaurants throughout the baseball season. Guests can order the aptly named Baseball Buds Combo (Buddy Burger, fries and Budweiser Zero) for $9.99 plus tax or add a can of Budweiser Zero to any A&W combo for just $2 more.

"I'm excited to have A&W be part of the response to the growing interest in non-alcoholic beers," said Amanda Wang, Director of Marketing at A&W. "You could say we've been pioneers since 1919 with our A&W Root Beer. Introducing Budweiser Zero is an expansion of meeting our guests' needs with varied options for refreshing beverages that perfectly complement our best-tasting burgers."

"Beer and burgers are a summer favourite, so collaborating with one of Canada's beloved burger chains to bring the Budweiser brand – via our non-alcoholic product – to Ontarians in an accessible way is an exciting partnership," said Andrew Oosterhuis, Marketing Vice President, Labatt. "Budweiser Zero availability in A&W locations throughout Ontario provides greater beverage choice for consumers in quick-service restaurants while further strengthening the non-alcoholic category as it continues to grow."

Head to your nearest A&W location in Ontario to try Budweiser Zero! Don't miss out on experiencing it in A&W's exclusive $9.99 Baseball Buds Combo—available for a limited time only at participating A&W locations in Ontario.

 
Print

TORONTO, July 03, 2024 (GLOBE NEWSWIRE) -- KFC Canada is cranking up the heat by reminding Canadians that they’ve mastered the perfect amount of spice - a crave worthy heat that packs a punch with global cult-classic the Zinger Sandwich and Hot Wings. KFC's spicy lineup perfectly balances the bold heat and crunch for the ultimate spicy flavour experience.

The globally beloved Zinger Sandwich is known for its crispy, juicy chicken fillet marinated with a blend of bold spices, topped with spicy mayo that will leave tastebuds tingling. To maximize the heat, KFC’s Hot Wings are available for the true spicy-food-lovers out there. These Hot Wings are breaded and crisped to perfection.

“KFC Canada is thrilled to bring the bold and crispy taste of our Zinger Sandwich and Hot Wings to spice lovers nationwide,” said Katherine Bond-Debicki, Chief Marketing Officer, KFC Canada. “Our commitment to serving up craveable heat and unforgettable crunch shines through in these global favorites. With our fresh Zinger collaborations and merch, we’re giving Canadians even more ways to savor and celebrate the spicy flavours they love.”

To get Canadians even more excited, KFC is celebrating all this spiciness in a big way with epic Zinger merchandise, a spicy collab with Ruffles, and heating things up at Budweiser Stage.

Ruffles Double Crunch KFC Zinger chips – Canadians loved the Ruffles Original Recipe chips so we wanted to bring two iconic brands back together for another flavour explosion. This time with a kick of Zinger spice for a Finger Lickin’ Good snack. This limited edition collab is available now at major retailers across Canada. Once they're gone, they're gone.

Live Nation Collab at Budweiser Stage – To ensure Canadians are getting their hands on the KFC Zinger sandwich during their favourite summer moments, KFC has now made the sandwich available at Budweiser Stage for sizzling concert experiences. On July 15 and 17, August 2, 16 and 17, concert-goers will have the chance to beat the heat and KFC’s spicy flavours by stepping into a Zinger-themed Misting Station at Budweiser Stage for a moment to cool off and refresh.

KFC Zinger Merch – As of July 10, KFC Zinger merch is available for Canadians who just can’t get enough. The lineup encompasses a range of branded products that celebrate the iconic Spicy Zinger Sandwich. These items include apparel such as T-shirts, crew necks, and hats, featuring playful and eye-catching designs that highlight the Zinger's fiery personality. The Zinger merch taps into the enthusiastic fanbase of the sandwich, allowing customers to express their love for the brand and its signature spicy chicken in a fun and stylish way. Available at KFCshop.ca.

Availability and Offers –
KFC Zinger Sandwich - With the purchase of a Box Meal, guests will receive a free single serve bag of Ruffles Double Crunch Zinger chips, while supplies last! KFC Zinger Sandwich is available nationally in KFC restaurants, KFC.ca and through the KFC App

Hot Wings –

$4.95 Hot Wing Fill Up: July 2 – August 18 – Available on KFC.ca and through the KFC App

10 Hot Wings for $10: August 2 – 18 - Available nationally in KFC restaurants, KFC.ca and through the KFC App

KFC's Zinger creative campaign can be seen and heard through high impact Out of Home, TV and OLV, and across KFC Canada’s Instagram, Facebook, TikTok and YouTube channels, in-store at restaurants across Canada, through the KFC App and on KFC.ca.

 
Print

Oakville, ON – June 26, 2024 – Chopped Leaf, the beloved Canadian fast-casual restaurant chain, is celebrating its 15th anniversary with an exciting brand refresh aimed at making healthy eating more craveable. The refreshed brand, featuring a new logo and updated interior design, will be officially unveiled at Chopped Leaf’s original store in Kelowna, BC.

“When The Chopped Leaf was founded in 2009, it was one of the few fast-casual restaurants that offered fast, healthier options. Overall, the landscape of food, health, and nutrition has evolved significantly since then,” said Genti Kongjika, Executive Vice-President, Chopped Leaf, “It’s critical for any restaurant brand to evolve and stay fresh. We’ve done this while keeping true to our roots and maintaining the essence that makes Chopped Leaf unique and beloved by Canadians, and a rewarding franchise opportunity for entrepreneurs.”

With over 115 restaurants across Canada and in the United States today, Chopped Leaf is renowned for its fresh and craveable salads, wraps & bowls that provide a feeling of overall goodness & fulfillment. The new look, which includes a revitalized interior design, logo and signage, will be gradually rolled out as Chopped Leaf continues to expand nationwide.

“Canadians describe Chopped Leaf as vibrant, down-to-earth, inspiring, empathetic and approachable,” said Karen Paradine, head of Marketing at Chopped Leaf. “Our new look and design highlight that salads and greens are more than just health food – they’re comfort food. We aim to dispel the notion that greens are not craveable or fulfilling. For consumers choosing to eat better, only Chopped Leaf delivers comforting, quality, fulfilling and flavorful greens for everyone.”

What’s new?

“This brand refresh was an evolution, not a revolution,” said Jean-Pierre Lacroix from Shikatani Lacroix, the agency behind the brand update. “We ensured that Chopped Leaf’s brand attributes of fresh quality choppings, irresistible signature dressings, menu variety, fruit infused Chopped Water and the ‘Feel Good After You Eat’ tagline are showcased throughout the new design.”

Chopped Leaf will begin rolling out these new features across the chain of 115 locations across Canada, starting with the original Chopped Leaf restaurant in Kelowna, British Columbia, where a grand opening celebration is being held on July 20 & 21st.

New logo – a modern take that maintains the chain’s iconic colour palette, while introducing a new salad bowl icon. The new logo will be incorporated onto all signage, uniforms, packaging and merchandise as it’s rolled out across the chain.

Updated Interior – welcoming and approachable with local “hello” signage, vibrant greens and warm wood tones, and a lower counter that showcases fresh, quality choppings, and allows customers and team members to better engage and interact.

15th Anniversary Celebration

As Chopped Leaf marks this milestone, it continues to innovate and inspire healthier eating habits across Canada. On Thursday, August 15th, all Chopped Leaf locations will be celebrating the chain’s anniversary with 15% off the entire menu for the day.

 
Print

 

VANCOUVER, BC, June 26, 2024 /CNW/ - Kick off your hot summer days with a refreshing and tropical treat with the new Mango Passionfruit lineup. These delicious beverages feature the perfect blend of sweet and tangy flavours of mango and passionfruit.

Canadians can enjoy the new tropical sips in three different ways: the Mango Passionfruit Smoothie, the creamy Mango Passionfruit Shake, or the refreshing Mango Passionfruit Icer. These fruity delights are here for a limited time only at A&W Brew Bar® locations across Canada, perfect for adding a tropical splash to your summer day!

• Mango Passionfruit Smoothie
A fusion of sweet mango and tart passion fruit blended with ice for a smooth and fruity flavour explosion.

• Mango Passionfruit Shake
A creamy and fruity blended shake that packs the taste of the tropics with sweet mango and tart passionfruit.

• Mango Passionfruit Icer
A refreshing sip of mango and passionfruit flavours served over ice, inspired by traditional Agua Frescas.

"When we began crafting this new Brew Bar lineup, our goal was to capture the essence of drinks you would find at a tropical summer destination," said Karan Suri, Director of Menu Development at A&W Canada. "Try the irresistibly refreshing combination of sweet mango and vibrant passionfruit."

Don't miss out on the Mango Passionfruit lineup, available at A&W Brew Bar® locations across Canada for a limited time only. Visit aw.ca/brewbar to find your nearest Brew Bar location.

 

Page 8 of 31

<< Start < Prev 3 4 5 6 7 8 9 10 11 12 Next > End >>