
NIAGARA-ON-THE-LAKE, Ontario, March 19, 2025 (GLOBE NEWSWIRE) -- Southbrook Organic Vineyards, Canada’s leader in sustainable winemaking, proudly announces it has received the designation of Regenerative Organic Certified® (ROC™), to become the first winery in Canada to achieve the Organic (ECOCERT,2008), Biodynamic (Demeter, 2008), and now, Regenerative Organic Certified® designations.

Southbrook has transformed its vineyards into a thriving ecosystem that improves soil health and resilience, promotes biodiversity, sequesters carbon, and produces wines that are as exceptional as they are ethical.
“I feel that to declare that you are regenerative should mean something – that you are making things better, not just reducing the harm that you are doing,” said Bill Redelmeier, Founder, Southbrook Organic Vineyards, “otherwise it is just “greenwashing.”
Achieving ROC™ certification requires meeting rigorous global standards across three key pillars: soil health and land management, animal welfare, and social fairness. For Southbrook, this means going beyond organic and biodynamic practices to implement innovative farming techniques that actively restore and enhance ecosystems.
Southbrook’s approach to regenerative farming and winemaking also ensures the quality and character of its wines are uniquely and elegantly aligned with consumer preferences.
According to an Agriculture and Agri Food Canada report, 8 in 10 Canadian consumers value a sustainable lifestyle, while 65 per cent feel a moral obligation to choose environmentally friendly products. Additionally, 6 in 10 cite climate change as a top concern.
"Conventional farming and winemaking take a toll on the planet," said Redelmeier. "This trusted certification instantly signals our commitment to regenerative practices that benefit the land, people, and animals—all elements essential to crafting Southbrook’s world-class, award-winning, 100% organic, and truly natural wines."
Key Highlights of Southbrook’s Practices:
• Regenerative Organic Certified® (ROC™): Focuses on measurable improvements in soil health, biodiversity, social fairness, and ecosystem resilience.
• Biodynamic Farming: Treats the vineyard as a self-sustaining organism by utilizing natural preparations, aligning activities with lunar cycles, and integrating livestock like sheep, cows and goats for natural fertilization.
• LEED Gold-Certified Hospitality Pavilion: A showcase of sustainable design featuring energy-efficient construction, and water conservation technologies.
• Comprehensive Green Map Initiatives: Includes a 432-panel solar power system generating 80 per cent of the vineyard’s electrical consumption, drip irrigation for water management, ten acres of forest providing wildlife habitat, pollinator gardens supporting bees and butterflies, and carbon footprint reduction strategies.
• Cover Cropping: Enhances soil structure and resilience while reducing erosion and building organic matter.
Healthy Soil = Remarkable Wines
Unlike many conventional farms and vineyards that rely on chemical pesticides, fertilizers, and tilling—degrading soil health and resilience, harming wildlife, and causing erosion—Southbrook’s regenerative practices increase organic matter while sequestering 6-12 times more carbon than conventional vineyards.
"The health of our soil directly translates to the complexity and character of our wines. It’s about crafting exceptional vintages that not only please the palate but also honour the land they come from. We’re not just making wine – we’re cultivating an ecosystem that produces truly distinctive vintages," said Redelmeier, who shares the story behind the winery, here.
Visitors are invited to visit Southbrook’s LEED Gold-certified pavilion for tastings and food pairings that highlight how regenerative farming enhances both the flavour and quality of the wines, with a wide selection available to create a perfect pairing to every dish. They can also explore Southbrook’s regenerative vineyards through self-guided tours showcasing its organic and biodynamic practices.
Southbrook’s Internationally Acclaimed and Award-Winning Favourites
Southbrook’s flagship award-winning, highly-rated Poetica wines available in Sparkling, Chardonnay and Red (2024 Decanter Silver World Wine Awards) are among its top-sellers. Its 2021 Estate Vidal Orange is also a favourite and all are available to ship throughout Canada.