
Toronto, ON – November 15, 2024 – The Italian Trade Agency (aka the Italian Trade Commission) is pleased to announce its contribution to the 2024 edition of the Week of Italian Cuisine in the World (ICW) happening November 16 to 22, 2024. This year’s edition will feature two special masterclasses for trade industry professionals organized by the ITA with some partners, on November 19 and 20, in Waterloo, ON, and Vancouver, BC, respectively.
This year’s theme 'Mediterranean Diet and Recipes from our Roots: Health and Tradition' encourages us to delve into the manifold benefits of a celebrated but still amazing culinary tradition. Events will be taking place all around the world, coordinated by the Ministry of Foreign affairs and international cooperation.
“At the ITA, we focus on the business side of the ICW, encouraging importers, distributors, hotels, restaurants and caterers to take a fresh look at their Italian food offerings and expand them where appropriate” said Marco Saladini, Trade Commissioner in Canada. “We have partnered with a renowned Ontarian college, a restaurant group and two experienced gelato chefs to offer a discovery experience to a selected audience. After the event, we’ll share the masterclasses online for all to watch. This year, we are pleased to showcase, within our ICW events, the TrackIT Blockchain program that allows companies to get equipped to trace a product’s journey from early manufacturing stages to purchase, bolstering global trust of the 'Made in Italy' brand,” concludes Saladini.
Some details about the 2 events organized by ITA and partners follow.
Masterclass + Tasting: Mediterranean Diet and Recipes from our Roots: Health and Tradition
Tuesday, November 19 at 10 AM in Waterloo, ON
The Italian Trade Agency and Conestoga College, in collaboration with Gruppo Terroni, will host the 'Mediterranean Diet and Recipes from our Roots: Health and Tradition' masterclass, featuring authentic Italian food and ingredients. Chefs Giovanna Alonzi and Ruben Rapetti will share some of Terroni's favourite Italian ingredients in an interactive demonstration and tasting. Learn more here.
Masterclass + Tasting: Gelato
Wednesday, November 20 at 1 PM in Vancouver, BC
The Italian Trade Agency and Carlino Restaurant in Vancouver will host a delicious journey through Italy’s gelato tradition. Experience an exclusive masterclass and tasting lead by expert Gelato Chef Salvatore Boccarossa from the famous Passione Gelato Artigianale. The event showcases the finest ingredients from the Campania region that make authentic Italian gelato so irresistible. Learn more here.
The Week of Italian Cuisine in the World
The Week of Italian Cuisine in the World is an initiative that promotes the Italian food and wine sector abroad, supporting exports, internationalization, and tourism. This year, for its nineth edition, the theme ‘Mediterranean Diet and the Recipes from our Roots: Health and Tradition’, highlights the healthy aspect of the Italian Cuisine as a key part of the Mediterranean diet. At the same time a very rich cuisine based on regional traditions. Buona Settimana Della Cucina Italiana!
The TrackIT Blockchain Program
The TrackIT Blockchain Program, launched by the Italian Trade Agency (ITA), is an initiative dedicated to promoting and authenticating Italian-made products across international markets. Through TrackIT, the ITA provides wholesalers, distributors, retailers, and other partners with direct access to a wide range of genuine Italian goods with a simple QR code, from food and beverage to fashion, design, and furniture—covering all of Italy’s excellence in artisanal craftsmanship and manufacturing.
Through TrackIT, the Italian Trade Agency aims to celebrate Italian excellence while strengthening Italy's cultural and economic footprint within Canada.