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TORONTO, April 28, 2026 /CNW/ - MUCHO Burrito is introducing a new national campaign built around a simple idea:

Some spots take shortcuts. We choose to cook.

As Canadians become more selective about where they spend, expectations for dining out are evolving. Consumers are looking beyond price and placing greater importance on quality, transparency, and overall value, while convenience remains essential.

MUCHO Burrito's latest campaign responds to this shift by bringing its food preparation and ingredient quality into focus — highlighting what happens in-store and reinforcing that guests don't have to choose between speed and care.

Bringing Preparation Back Into Focus

In a category where speed and efficiency often take priority, MUCHO is choosing to spotlight how its food is made. It's not always obvious, but it makes a difference you can taste.

The brand focuses on:

  • Whole chicken breast fire-grilled fresh daily
  • 100% real Canadian Monterey Jack cheese
  • Salsas and guacamole Made-in-Casa using real ingredients
  • Finishing fan-favourite Mercado Fries with house-spiced ancho seasoning and a spritz of lime juice 

"For us, it comes down to how the food is prepared and finished," said Chef Luca Gerace, Culinary Director at MUCHO Burrito. "We have been doing it this way from the beginning, and it is something we have never moved away from. Whether it is grilling whole chicken breast, charring our corn in-house, or using real Canadian cheese, every step is about building flavour properly. That same approach carries through to our innovation, from our new Salsa Cruda made daily with fresh tomatillo to our house-made Amarillo sauce featured in our latest Cali Crunch Burrito. It takes more effort, but we believe our guests are worth it."

Beyond how it's made, MUCHO also emphasizes flavour and choice. The brand believes that real food should not only be prepared properly, but should also deliver on taste, variety, and satisfaction.

"Canadians are becoming more intentional about where they spend, and expectations have shifted," said Tom Hogan, Sr. Brand Vice President at MUCHO Burrito. "It is no longer just about convenience or price. People want to understand what they are getting and feel confident in that choice. Our focus is on making that clear and reinforcing the value behind every meal."

Reframing Fast-Casual Dining

MUCHO is positioning itself around a simple belief. Convenience should not require compromise.

While many brands have leaned into simplification, MUCHO continues to focus on real, in-store preparation. The campaign challenges the assumption that speed requires compromise, demonstrating that food made properly can still be served quickly.

A Shift Toward Perceived Value

The campaign also reflects a broader shift in how MUCHO approaches growth.

As many operators increase reliance on discounting to drive traffic, MUCHO is focusing on strengthening perceived value through product quality and consistency. The goal is to ensure that customers understand what they are getting, and why it is worth choosing.

Campaign Rollout

The campaign is rolling out nationally across radio, transit, digital video, and social channels. Creative executions focus on individual product moments including grilled chicken, real cheese, and Made-in-Casa salsas, paired with the core message.

Made with Love. Not Shortcuts.

Cinco de Mayo Celebration

To mark Cinco de Mayo on May 5, MUCHO Burrito will also introduce a limited-time offer, giving Canadians an opportunity to experience its signature burritos at an accessible price.

The one-day promotion is designed to invite more guests to try MUCHO's Made-in-Casa approach and experience the difference for themselves, reinforcing that quality and convenience can go hand in hand.

Guests are encouraged to visit their nearest MUCHO Burrito location on May 5 to take part in the celebration.

 
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Toronto, April 28, 2026 – Freshii powers up its menu with the launch of Signature Classics, a lineup of protein-forward bowls. The launch introduces elevated versions of classic bowls, Buddha Satay and Teriyaki Twist, with added ingredients, alongside the all-new Mercado Sol, inspired by the best of the brand’s Oaxaca and Pangoa bowls.

“Guests are looking for meals that are both satisfying and packed with protein, without compromising on flavour,” says Chef Jason Baker, Director of Culinary for Freshii. “With our new Signature Classics, we’ve taken what people love and have made it even better, bolder, more craveable, and more nourishing.”

The refreshed Buddha Satay delivers 38 grams of protein combining roasted chicken, rice noodles and vegetables with a rich spicy peanut sauce, finished with new additions of braised red cabbage, crispy fried onions, edamame, sesame seeds and cilantro. The Teriyaki Twist, with 33 grams of protein, features roasted chicken, brown rice and vegetables, tossed in a savoury teriyaki sauce and finished with braised red cabbage and a new sriracha mayo for a hint of heat. The all-new Mercado Sol offers 37 grams of protein, blending roasted chicken, grains, greens and fresh vegetables with bold sauces for a vibrant, satisfying bowl.

The menu expansion reflects Freshii’s commitment to innovation, quality and guest satisfaction.

The new Signature Classics are available at participating Freshii locations across Canada. Visit freshii.com to see the full menu and find a location near you.

 
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The Culinary Federation of Manitoba held their annual Gala dinner April 24th. It is a significant evening as it coincides with the 50ths anniversary of the first Canadian Team Culinary Olympics Gold Medal from 1976 and a special tribute to Chef Nick Marchak, one of the team members who passed away this January.
The Culinary Federation Winnipeg Branch has experienced over 60% membership growth, leading the Culinary Federation in annual memberships growth with a resounding 152 members!
The reception started at 6pm with 4 schools' student and instructors reception stations. The dinner started at 7pm with Lifetime Members being piped in by Winnipeg Bagpiper, Tony Blair
The event was MC'd by Winnipeg chef Jesse Friesen, Executive Chef of Academy Hospitality, including Pizzeria Gusto, Gusto North, Merchant Kitchen, Yard Burger, among other notable Winnipeg restaurants.
The awards were announced throughout the event.
Three members of the Manitoba culinary community who have passed away this year were honoured: Rolland Lavalee who was influential in establishing the Red Seal Apprenticeship program in Manitoba; Leo Ledohowski, the founder of Canad Inns Hotels and employer of hundreds if not thousands of cooks and chefs over their 50 years; and Chef Nick Marchak, one of the original founders of the Canadian Culinary Federation in 1962 and the first Canadian chef to win gold at the IKA Culinary Olympics in Germany, 1976, coincidentally also the 50th anniversary of this Canadian heritage and culinary historical accomplishment.

 
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VANCOUVER, British Columbia, April 23, 2026 (GLOBE NEWSWIRE) -- Shark Club Vancouver is ready to become the place to be for the summer of soccer with the launch of Canada House by Coca-Cola, a seasonal transformation turning the venue into a high-energy hub for fans cheering on Canada throughout the world’s biggest soccer tournament.

The venue was selected to undergo a full Coca-Cola transformation beginning in May, complete with bold Canada-themed décor and immersive fan experiences designed to bring the tournament atmosphere to life in the heart of downtown Vancouver.

Bringing every match to life with wall-to-wall screens and a stadium-like game-day vibe, Canada House by Coca-Cola will offer fans the ultimate place to watch and rally behind Canada. Guests can also expect prizes and giveaways throughout the tournament, rewarding fans who show up and celebrate.

“This summer, Shark Club is going all-in,” said Murray Saunders, General Manager, Shark Club Vancouver. “Canada House by Coca-Cola will be the home base for fans who want to experience every match with an unmatched atmosphere, exciting activations, and a community that knows how to cheer.”

In addition to Coca-Cola’s full venue takeover, Shark Club Vancouver will also partner with Smirnoff and Michelob Ultra, adding to the game-day experience with additional programming, prizing and featured offerings throughout the summer.

Located steps away from BC Place, Shark Club is set to be the ultimate gathering place for fans looking to catch every match and cheer on Canada alongside fellow supporters in a vibrant, stadium-like atmosphere.

More details on matchday programming, giveaways, and in-venue activations will be announced in the coming weeks. Keep an eye on our socials for more details.

For full information on all Shark Club Locations and their opening hours, please visit www.sharkclub.com

 
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Vancouver, B.C., April 23, 2026 – Last night, two of Vancouver’s leading cocktail destinations,  and , earned spots on the prestigious 2026 North America’s 50 Best Bars list. The Keefer Bar ranked No. 7 overall and was named The Best Bar in Canada, while June made an impressive debut at No. 17 as a new entry (and third best bar in Canada).

“We’re incredibly honoured to see both of our bars recognized on this year’s North America’s 50 Best Bars list, alongside such a strong showing from across Canada,” says Keenan Hood, co-proprietor of both The Keefer Bar and June. "I've been in this industry a long time – almost my whole life and bartending about half of them. I've been a dishwasher, a cook, a bar back, but my heart is behind the bar. It's in my blood."

"To have The Keefer Bar named The Best Bar in Canada is the culmination of years of dedication and a continued deep love for this industry. And for June, which just celebrated its first anniversary, to be welcomed on the list at No. 17 is truly special. We’re immensely proud of both our teams and grateful to be part of such a talented community, representing both our city and our country.”

Hood’s fellow co-proprietor Cam Watt says, “I’m very proud of Keenan and his crew for placing both The Keefer Bar and June within the top 20 bars in all of North America. Keefer took top spot in all of Canada. It’s really an accomplishment given the level of competition. Good work, guys!”

The Keefer Bar, an apothecary cocktail bar located in Vancouver’s historic Chinatown, opened in February of 2010 on the first day of the Vancouver Winter Olympics. Since then, it has landed on several 50 Best Bars lists, including being recognized on the 2012 World’s 50 Best Bars as one to watch, and on the 2013 World’s 50 Best Bars extended list. In 2022, The Keefer Bar claimed the No. 25 spot on the inaugural North America’s 50 Best Bars list. In 2025, it landed at No. 28. The Keefer Bar is managed by Keenan Hood and fellow award-winning bartenders Amber Bruce (beverage director), Tristan Young (general manager), and Hugo Finan (bar manager).

June, a brasserie-inspired bi-level concept in Vancouver’s Cambie Village, just opened in March of 2025. Since opening, the neighbourhood has warmly embraced its creative cocktails and take on classic French dishes upstairs and has made LaLa, its 40-seat vinyl listening basement bar, a destination. June is founded by owner-operators Keenan Hood and Cam Watt, Dunya Hood (partner), and its opening team: Leticia Castro (general manager), Amber Bruce (beverage director), Connor Sperling (head chef), Satoshi Yonemori (bar manager), and Riley Maggs (head bartender).

“The bartending community is one of the most tight-knit in the hospitality industry, and these accolades are very special and not something we take for granted,” adds Bruce. “We’re always working and furthering our technique, while developing new flavours and creating spaces where guests feel genuinely welcome. It’s truly rewarding to see the work we put in resonate on an international stage.”

The North America’s 50 Best Bars rankings are  of more than 300 anonymous industry experts, including bartenders, bar owners, drinks writers, and well-travelled discerning drinkers from across the region.

For more information about The Keefer Bar, please visit.
For more information, please visit.

 

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