Rougemont, Québec, September 9 2020 – Lassonde is pleased to announce that bendable paper straws will replace plastic straws in all 200-ml single-serve boxes of Kiju and Simple Drop Natural Spring Water products. This initiative marks a first-to-market in Canada and provides consumers with 100% recyclable packaging. Kiju and Simple Drop products are managed by its Nothing but Nature division. These products are now available at major Canadian grocery retailers, just in time for back-to-school.

“Adding paper straws to two of our brands is an important step for Lassonde to make our packaging even more eco-friendly,” says Jean Gattuso, President and COO of Lassonde Industries Inc. “The market testing we did in fall 2019 on adding paper straws to our 200-ml containers showed consumer interest for innovative packaging. We’re pleased to offer consumers 100% recyclable packaging made largely from renewable material.”

The paper straws are made from FSC-certified paper, and both the straws and multi-layer boxes meet the highest standards of quality.

“We decided to add paper straws to two brands that are popular with consumers who are particularly concerned about the environmental impact of their purchases. Kiju is the most popular brand of organic juice in Canada, while Simple Drop natural spring water offers an alternative to plastic water bottles., During this pandemic, it’s important to provide alternative option since it has become more difficult to access water fountains in schools, offices and public spaces,” adds Claire Bara, Executive Vice-president and General Manager, Marketing, Trade and Product Development for A. Lassonde Inc.

Multilayer cartons now recycled in Quebec

In May 2020, Sustana Fiber’s mill in Lévis, Québec, announced a Canadian first with the development of new processes to recycle multilayer juice and milk cartons. It can now annually process 3,000 to 4,000 tons of these cartons collected from across the country. The replacement of plastic straws will increase the percentage of recyclable fibre and supply the new facility in Lévis.

“Each recycled multilayer carton provides the raw material needed to continue producing essential items like toilet paper and paper napkins.” says Isabelle Faucher, Managing Director of the Carton Council of Canada. “Stable and thriving end-markets for post-consumer cartons are important to the success of national recycling and recovery efforts. Increased carton recycling helps preserve natural resources, meet important diversion and recycling goals, create jobs and, in the case of COVID-19, helps to avoid shortages of the pulp needed to manufacture essential items.

Sustainable development at Lassonde

This initiative is in line with the company’s sustainable development objectives. By 2025, Lassonde wants to:

  • Find alternatives to plastic straws
  • Incorporate 20% post-consumer recycled content in its packaging
  • Introduce 100% recyclable packaging for all its products, while working with governments, the industry and associations to promote the efficient sorting and collection of recyclable materials.

Other Lassonde environmental initiatives include ongoing efforts to reduce its packaging weight and the quantity of water used in its chilling and purification processes.


VAUGHAN, ON, Sept. 7, 2020 /CNW/ - Around the world, KFC is famous for many things. Most notably, the unrivaled taste of its deliciously crispy fried chicken. Today, KFC Canada is announcing its latest innovation, the KFC Famous Chicken Chicken Sandwich, featuring KFC's legendary Extra Crispy seasoning and premium Canadian ingredients that set the standard for what a truly famous fried chicken sandwich should taste like.

"We've spent 75 years making the world's best-tasting fried chicken. It is what we're famous for," said Samantha Redman, Chief Marketing Officer, KFC Canada. "The Famous Chicken Chicken Sandwich is everything you know and love about KFC – big taste, bold flavours, crispy golden chicken, but on a completely different level. We know everyone is going to love this sandwich."

The KFC Famous Chicken Chicken Sandwich is made with 100 per cent Canadian farm raised chicken; it is buttermilk marinated and hand breaded in KFC's famous Extra Crispy seasoning, and is then topped with sweet chunky pickles, creamy mayonnaise and sandwiched between a lightly toasted potato bun.

"At KFC, we ensure that every bite is more delicious than the last – just the way the Colonel intended," said Armando Carrillo, Innovation Manager, KFC Canada. "The KFC Famous Chicken Chicken Sandwich is the culmination of passion and determination and embodies what a famous chicken sandwich should taste like." 

The KFC Famous Chicken Chicken Sandwich is available in Canada only.

To learn more about the KFC Famous Chicken Chicken Sandwich, or to order one now, visit


TORONTO, Sept. 8, 2020 /CNW/ - Restaurant Brands International Inc. ("RBI") (TSX: QSR) (NYSE: QSR) (TSX: QSP) today announced that Sami Siddiqui has been appointed President of Popeyes Louisiana Kitchen for the Americas.

Sami has most recently served as President of Asia-Pacific for RBI, leading the growth of Popeyes, Burger King and Tim Hortons throughout the region, including introducing the Popeyes brand in China and the Philippines.

Jose Cil, Chief Executive Officer of RBI commented, "I'm very proud to announce that Sami will be leading Popeyes through our exciting next phase of growth across the Americas. Popeyes is a brand with a well-known heritage and more recently has demonstrated unprecedented growth through exceptional menu innovation in our iconic Chicken Sandwich. Sami has an excellent track record working with our franchisees to drive our brand and restaurant expansion."

Additionally, Mr. Cil announced that Felipe Athayde is leaving RBI to pursue a new role outside of the quick service restaurant industry. Felipe and Sami will work together to smoothly transition the role throughout September. "Felipe has all our best wishes for his next endeavor," said Cil.


September 2, 2020

The Wine & Spirit Education Trust (WSET), the largest global provider of wine, spirits and sake qualifications, has reported that in the last academic year (2019/20) a total of 96,845 candidates took a WSET qualification. This represents an 11% decrease versus last year’s record-breaking figure of 108,557 candidates reported in the organisation’s 50th year – with this decline completely attributable to the impact of COVID-19. Over the same period, however, WSET saw strong growth in online candidate registrations, with numbers almost trebling compared to the previous year. Although candidate numbers fell for wine and sake qualifications at all levels, candidate numbers for WSET’s spirits courses bucked the trend with Levels 1 and 2 Award in Spirits growing +17% and +19% respectively versus the previous year.

In January 2020, halfway through the academic year, WSET was recording 15% growth in candidate numbers compared to the previous year and was on track to deliver 125,000 candidates by the end of the year.  However, in March 2020 candidate numbers came to a standstill as WSET course providers globally were unable to deliver classroom sessions and exams. In response, WSET successfully fast-tracked its digital strategy, and by June 2020 was able to offer end-to-end online products in English in all subject streams (wine, spirits and sake) at Levels 1 and 2 - including remotely invigilated online exams.  

WSET registered 14,000 candidates for online courses in 2019/20, representing 15% of annual candidate numbers, compared to 5,000 candidates (5% of annual candidate numbers) in the previous year. WSET’s digital growth reflects the increased global demand for online learning amongst trade and consumer audiences stimulated by global lockdown and working from home. 

WSET course availability continued to grow in 2019/20 with 106 new Approved Programme Providers (APPs) offering WSET courses for the first time, including two new markets – Guyana and Myanmar. WSET now has over 900 APPs offering WSET qualifications in more than 70 countries. WSET’s top three markets in 2019/20 by candidate numbers remained the USA, UK and Mainland China, with the USA becoming the number one market for the first time. Several countries in the Asia Pacific and EMEA regions saw encouraging growth despite the pandemic, in particularSouth Korea (+28%), Japan (+18%), and France (+15%).  

WSET Chief Executive Ian Harris says, “I am very happy with our performance given the circumstances, and I am incredibly proud of the WSET team who have gone the extra mile to see us through the serious challenges thrown at us by Covid-19. Our ability to roll out end-to-end digital products has not only been our saviour in the short-term, but also opens up new opportunities for us in the long-term. We now have the flexibility to offer a blended package of classroom and online courses to meet the varying needs of our course providers and students around the world.”

Harris adds, “Looking forward to the new academic year, our priority is to stabilise our business; supporting our course providers and students through the aftermath of the pandemic. We have learnt many lessons from the last five months and will be using these to continue to make our business more agile and efficient. Additionally, we will be refining our digital products and services and gradually developing our remotely invigilated exams and eBooks in other key languages. We will also continue preparations for the launch of our first beer qualifications.”


To learn more about WSET’s qualifications or to find a local Approved Programme Provider, visit


VANCOUVER, BC, Sept. 2, 2020 /CNW/ - The 12th annual A&W Canada Burgers to Beat MS campaign, in partnership with the Multiple Sclerosis Society of Canada, raised $1.3 million in support of those living with multiple sclerosis (MS).

In 12 years, the annual Burgers to Beat MS campaign has raised more than $16 million, making A&W the single largest annual corporate fundraiser for the MS Society of Canada. This annual fundraising initiative is very close to the hearts of A&W's franchisees across the country, with many going above and beyond to raise much needed funds and awareness in support of those living with MS. Some of this year's most creative local activities included: a golf tournament hosted by an A&W franchisee from Ste-Julienne, Quebec and a dedicated fundraising website organized by the A&W franchisee and his team from Kenora, Ontario.

On Thursday, August 20th, A&W hosted its first-ever Take Out Burgers to Beat MS Day at restaurants across Canada – nearly 1,000 locations – by donating $2 from every Teen Burger® sold on the day to the MS Society of Canada.

With the safety of Canadians being a top priority, the annual Burgers to Beat MS campaign launched a special Take Out edition this year to ensure burger lovers from coast-to-coast could continue to make an impactful difference for Canadians living with and affected by MS.

Christine Sinclair, two-time Olympic medalist and Canadian women's national soccer team captain, led this special edition of A&W's Burgers to Beat MS Day for the fourth consecutive year in honour of her mother, Sandi, who was diagnosed with MS more than 30 years ago. As the campaign's spokesperson, Christine shared her story to help educate and rally Canadians to make a difference, raising much-needed funds and awareness to help the MS Society of Canada in its goal towards achieving a world free of MS. 

"My fourth year as Burgers to Beat MS Team Captain has been an honour," says Christine Sinclair. "As a country, we are facing new challenges and it was inspiring to see Canadians embrace this year's Take Out Burgers to Beat MS Day by celebrating safely with close friends and family while coming together as a nation to raise awareness and important funds for the MS Society."  

Canada has one of the highest rates of MS in the world, with over 77,000 Canadians living with this disease. Approximately 11 Canadians are diagnosed with MS every day and women are three times more likely than men to be diagnosed. The current health crisis has impacted all Canadians, and for those affected by MS it adds additional concern and stress on top of an already challenging disease.

"It was so inspiring to see communities across Canada rally together to support Burgers to Beat MS again this year, especially given the extra challenges we're all facing. I want to thank our guests, our franchisees, and their restaurant teams for their incredible generosity and unwavering support," says Susan Senecal, President and CEO, A&W Food Services of Canada Inc.

This year, Canadians were encouraged to participate in the Burgers to Beat MS campaign by ordering take out. Christine Sinclair, Susan Senecal and Pamela Valentine, President and CEO, MS Society of Canada, came together virtually to celebrate the 12th annual campaign by ordering a Teen Burger® with their friends and family via drive-thru, take out and third-party delivery, as well as participating in virtual interviews to raise awareness about the disease and share how Canadians can show their support and make a difference in the lives of those living with and affected by MS.

MS is a complex and unpredictable disease that impacts the central nervous system, affecting each person differently. Common symptoms include: fatigue, dizziness, (muscle) weakness, impaired sensation, vision loss, mood changes and cognitive impairment. It is one of the most common neurological diseases affecting young adults. The cause of MS remains a mystery and as of today, there is no cure, but each day researchers are learning more.

"The annual Burgers to Beat MS campaign is one of our largest partner fundraising initiatives and we are so grateful for Canadians' dedication to helping us work towards a world free of MS," said Pamela Valentine, President and CEO, MS Society of Canada. "Canadians affected by MS require more support than ever before, as they face barriers in accessing appropriate care support and financial difficulties due to COVID-19. This year in particular we are incredibly proud to see the MS community come together in the most 'Canadian way' by making a positive difference to support those in need."


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